The theatrical release campaign for Universal?s?, Seth MacFarlane?s raunchy comedy about a guy and his teddy bear, took the grand key art award at the 41st Annual Hollywood Reporter Key Art Awards, held Wednesday night at the Cineramadome.
Warner Bros.?s was also a big winner, taking the gold key art award for its integrated campaign and another gold in the print category, for its eye-catching dimensional billboards.
Complete list of winners
The Hollywood Reporter?s Key Art Awards are the entertainment industry?s most recognized awards for advertising and communications. Judged by a jury of industry experts, a total of one grand, 19 gold, 62 silver and 72 bronze awards were presented in categories such as audio visual, digital, packaging, display, print, innovative media and integrated, the last of which consisting of a mininum of three promotions in at least three different media. Entries first appearing in public between June 1, 2011 and Aug. 31, 2012, were eligible for consideration.
Jury heads this year include mOcean president Michael McIntyre, Indikia Entertainment Advertising principal James Verdesoto, bpg?s interactive evp Andy Robbins, OnDisplay Creative owner Darren McClure, and executive vice president of marketing for Warner Bros. Pictures Worldwide,?Blair Rich.
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The first ever Saul Bass Award, inspired by the late graphic designer whose bold, minimalist posters have become the stuff of Hollywood legend, was presented to Dawn Baillie. The award, which recognizes ?"iconic and influential style," went to the BLT Communications founder for her work creating some of film?s most iconic designs, including the promotional imagery for , , and .
Leading entertainment photographer Frank W. Ockenfels 3 was named this year?s Honorary Key Art Award recipient, an award introduced by Jon Hamm, whom Ockenfels photographed for captivating print campaigns. Ockenfels, who has shot movie posters for and the series, called Hamm his "favorite muse" when he collected his award.
"The work of Dawn Baillie and Frank W. Ockenfels 3 exemplifies the key role that original and inspired imagery plays in keeping millions of fans connected to the entertainment industry," says Janice Min, editorial director, The Hollywood Reporter. "We are proud to present Dawn with the first ever Saul Bass Award and to name Frank this year?s Honorary Key Art Award Recipient."
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Gold winners in audio visual include Michael Fassbender sex-addict drama? for its provocative red band trailer and the exciting teaser for Warner Bros. upcoming Superman reboot, . Digital gold went to for its viral "Weyland Industries" website and for social media.
took a gold in the display category for its "Queen Anne?s Revenge Pirate Ship," as did Disney/Pixar?s for its various theatrical marketing elements. Gold for innovative media went both to? for its integrated campaign and History?s .
Meanwhile, Greg Proops served as emcee of the night and kept the audience in stitches.
Key Art award winners are chosen?by a jury of industry experts in categories such as audio visual, digital, packaging, display, print, innovative media and integrated, the last of which consisting of a mininum of three promotions in at least three different media.
Source: http://inewshollywood.wordpress.com/2012/10/18/ted-wins-big-at-41st-thr-key-art-awards-2/
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